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Highlights
European and global companies now focus on Social Media Interactivy – while Asian Companies’ Social Media Presence grows, Study Finds

New York, February 15, 2011 – Sixty-seven percent of Asian companies in the Fortune Global 100 are now using at least one social media platform, up from 50 percent 12 months earlier, while the number of European and U.S. companies using social media remained virtually flat at 89 (+1%) and 84 (-2%) percent respectively. This was a key finding of the Second Annual Burson-Marsteller Global Social Media Check-up, which examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and local and language-specific social networks. (To read the article, please click here)

 
Place your bets: an end to barriers for gaming services?

Games of chance are an increasingly important part of the service economy in the EU.(To read  the article, please click here)

 
Effective Lobbying in Europe

Burson-Marsteller launches a Europe-wide lobbying report, based on a survey conducted in collaboration with Penn, Schoen & Berland (PSB).


Burson-Marsteller EMEA has a network of 29 offices and over 80 additional markets covered by affiliates and their networks. Map

Cote d’Ivoire - AbidjanUnited Arab Emirates - Abu DhabiGhana - AccraEthiopia - Addis AbebaKazakhstan - AlmatyJordan - AmmanNetherlands - AmsterdamGreece - AthensMali - BamakoSpain - BarcelonaLebanon - BeirutUnited Kingdom - BelfastSerbia - BelgradeGermany - BerlinSwitzerland - BernSlovakia - BratislavaBelgium - BrusselsRomania - BucharestHungary - BudapestEgypt - CairoMorocco - CasablancaDenmark - CopenhagenBenin - CotonouSenegal - DakarQatar - DohaUnited Arab Emirates - DubaiIreland - DublinGermany - FrankfurtBotswana - GaboroneSwitzerland - GenevaZimbabwe - HarareFinland - HelsinkiTurkey - IstanbulSaudia Arabia - JeddahSouth Africa - JohannesburgUkraine - KievRwanda - KigaliDemocratic Republic of Congo - KinshasaKuwait - Kuwait CityNigeria - LagosPortugal - LisbonUnited Kingdom - LondonAngola - LuandaZambia - LusakaSpain - MadridEquatorial Guinea - MalaboBahrain - ManamaMozambique - MaputoItaly - MilanRussia - MoscowOman - MuscatKenya - NairobiNiger - NiameyChad - N’DjamenaNorway - OsloFrance - ParisMauritius - Port LouisCzech Republic - PragueLatvia - RigaSaudia Arabia - RiyadhItaly - RomeBosnia-Herzigovina - SarajevoMacedonia - SkopjeBulgaria - SofiaRussia - St. PetersburgSweden - StockholmEstonia - TallinnIsrael - Tel AvivAlbania - TiranaTunisia - TunisAustria - ViennaLithuania - VilniusPoland - WarsawNamibia - WindhoekCroatia - ZagrebSwitzerland - Zürich

Burson-Marsteller is a truly global public relations agency with an unrivalled network in Europe, Middle East and Africa of 27 offices and over 80 additional markets covered by affiliates and their networks.