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Mayssa Badr
Director
Office: Brussels
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Mayssa Badr joined Burson-Marsteller as a Director in October 2008. Mayssa is responsible for marketing in the Brussels office and also advises clients on media and communication campaigns for clients such as the EU agency ECDC (the European Centre for Disease Prevention and Control), Danone-Chiquita and Accenture. Read extended profile
Mayssa Badr joined Burson-Marsteller as a Director in October 2008. Mayssa is responsible for marketing in the Brussels office and also advises clients on media and communication campaigns for clients such as the EU agency ECDC (the European Centre for Disease Prevention and Control), Danone-Chiquita and Accenture.
Prior to joining Burson-Marsteller, Mayssa acquired seven years of experience in The Economist Group. She was appointed Commercial Director of European Voice in 2006 and during these two years she overlooked all revenues for the newspaper including print, online and sponsorships for corporate, advocacy and education clients. As such, she was responsible for helping these clients develop positioning strategies that utilized these various tools to position themselves effectively around key EU issues and debates.
Over her 7 year experience in The Economist Group Mayssa has worked with clients such as Shell, Exxon Mobil, Intel, and universities such as LSE or l’ENA. She spent her first years there growing the education section of the newspaper and more specifically the ‘EU Studies Fair and Guide’. Throughout her experience in the Group she has deepened her knowledge of the media and advertising world.
Previous to that, Mayssa also worked as an intern in various places such as for the Gulf News (UAE), Young & Rubicam (UAE), Southbank Institute (Australia) and Media Belgium (St Lucia island).
Mayssa holds a B.A. in Communication and a B.A. in Marketing Management from the EPHEC (Ecole Pratique des Hautes Etudes Commerciales) in Brussels. In addition to her native French, she speaks fluent English.
The European Commission 1 Year On: so far not so good!
by Mayssa Badr on 10th February 2011
One year ago the Barroso II Commission took office. To mark the Commission’s 1st Birthday, we asked actors from across the world of EU policy-making to tell us how you thought they did.
More than 320 respondents from all corners of the EU policy making world took part in our online survey, which asked questions about achievements of the European Commission as a body, as well as for each of the 27 individual Commissioners.
The results were presented on 9 February in Brussels by a panel composed of John Wyles (Senior Advisor, EPC), Jim Currie (Chairman, Burson-Marsteller Brussels), David Earnshaw (CEO, Burson-Marsteller), Tim King (Editor, European Voice) and moderated by Karen Massin (COO, Burson-Marsteller Brussels).
Survey results: The European Commission 1 Year On – so far not so good!
by Mayssa Badr on 9th February 2011
One year ago the Barroso II Commission took office. To mark the Commission’s 1st Birthday, we asked actors from across the world of EU policy-making to tell us how you thought they did. We received responses from across the policy-making spectrum, both in and outside of Brussels. Today we launched the results.
Launch event – Barroso II Survey: good, bad or indifferent?
by Mayssa Badr on 8th February 2011
How successful has the European Commission been in its first year in office? And, what challenges will the Commissioners face in the next 12 months? We are pleased to invite you to the launch of the survey results on Wednesday 9 February 10h00 until 11h30 at the Résidence Palace – IPC.
VoteWatch.eu launches report “Voting in the 2009-2014 European Parliament: How Do MEPs Vote after Lisbon?”
by Mayssa Badr on 27th January 2011
Event – “Anti-Counterfeit Trade Agreement-The holy grail of intellectual property protection?” from 1230-1400 on Tuesday 9 November 2010 at Burson-Marsteller
by Mayssa Badr on 2nd November 2010
The Swedish general election
by Mayssa Badr on 21st September 2010
Centre-right wins most seats as nationalists enter parliament
Burson-Marsteller Insight – ‘Food Policy in the EU: where next?’
by Mayssa Badr on 6th September 2010
Over the last decade, there has been an unprecedented level of activity in Brussels to regulate the safety, quality, labelling, nutritional value, marketing and origin of the food we eat. The pace of change shows little sign of slowing down, with new issues and unfinished business continuing to occupy the attention of politicians and regulators, as well as of the food and agricultural industry, health groups, and consumers.
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