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Burson-Marsteller is able to provide evidence-based communications because of the people we hire, the breadth of our market coverage, our specialist practices and our proprietary research. Our markets and practices regularly develop their own reports, tools and thought pieces based on original research and analysis in areas ranging from EU affairs to Web Rep and the Environment. More


Trust and Purpose Survey 2011

by rebecca.jarvis on 21st June 2011

Burson-Marsteller commissioned Penn Schoen Berland (PSB), the global market research and
consulting firm, to carry out the Trust & Purpose survey. PSB completed 3,161 online interviews
among the general population in the following countries from 5 May to 16 May, 2011:
Belgium, Denmark, Estonia, France, Germany, Greece, Italy, The Netherlands, Norway, Portugal,
Spain, Sweden, Switzerland and United Kingdom. Data was weighted to age and gender
demographics for each country.

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Italy’s local elections – Is the sun beginning to set on Berlusconi’s government?

by rebecca.jarvis on 9th June 2011

Italy’s ruling People of Freedom party (PdL), led by Silvio Berlusconi, has lost local elections in Milan to the opposition centre-left Democratic Party (PD). Meanwhile Naples, a key city for the centre-left, saw the election of Luigi De Magistris, the candidate of the Italy of Values (IdV) party and the Chair of the European Parliament’s Budgetary Control committee.

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The Portuguese general election

by rebecca.jarvis on 8th June 2011

Portugal moves to the Right and faces an austere future

The Portuguese general election of 5 June has ushered in a new political era in Portugal. The centre-right Social Democratic Party (PSD) will lead a right-wing majority government, under Pedro Passos Coelho – but it will face economic difficulties and social turmoil in the near future.

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Spain’s regional and local elections

by rebecca.jarvis on 26th May 2011

In the last major elections before the general election (scheduled for March 2012), the people of Spain have delivered a damning verdict on the Socialist (PSOE) government’s handling of the economic crisis and decisively handed control of regional government to the centre-right Popular Party (PP).

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Burson- Marsteller Insight – The Finnish general election

by Rosalind Hunter on 20th April 2011

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Estonia keeps it course as the Right is re-elected

by rebecca.jarvis on 8th March 2011

Despite an economic downturn and severe public spending cuts, Estonians have returned the ruling right-wing coalition to power.

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Survey results: The European Commission 1 Year On – so far not so good!

by Mayssa Badr on 9th February 2011

One year ago the Barroso II Commission took office. To mark the Commission’s 1st Birthday, we asked actors from across the world of EU policy-making to tell us how you thought they did. We received responses from across the policy-making spectrum, both in and outside of Brussels. Today we launched the results.

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Place your bets: an end to barriers for gaming services?

by rebecca.jarvis on 2nd February 2011

Games of chance are an increasingly important part of the service economy in the EU.

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The Electric Car And Europe’s Intelligent Transport

by rebecca.jarvis on 12th January 2011

Transport policy is usually seen as running counter to politicians’

rawest political instincts.

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Barroso II policy commitments

by rebecca.jarvis on 5th January 2011

Burson-Marsteller Brussels outlines the policy commitments of the new European Commission.

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