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Findings from 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey released

by isabelle.merillet on 8th April 2014

Findings from 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey released
Dubai, UAE, April 7, 2014: Young people across the Arab World are embracing modernity as digital technologies and media reshape behaviour, however it is the opinions and influences of family, friends and religion that still matter most to Arab Youth. These are the headline findings of the 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey released today.

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Burson-Marsteller announces further strategic moves in Africa

by isabelle.merillet on 27th February 2014

Johannesburg, 27 February 2014 – Burson-Marsteller, a leading global public-relations and communications firm, today announced further important strategic moves in Africa. Arcay Burson-Marsteller, which celebrates 25 years in Africa this year, and became a majority owned subsidiary of Burson-Marsteller in September 2011, has been renamed Burson-Marsteller with immediate effect. In addition 12 of the company’s long-standing exclusive affiliates across the continent have entered into new partner agreements, bringing them even closer to the network by now using the name Burson-Marsteller in a total of 27 countries across the continent.

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Erasmus+ and Creative Europe launch provides over € 16 billion for education and culture

22nd November 2013

Brussels – A pan-European campaign to launch Erasmus+ and Creative Europe kicked off this week with the approval of the new EU programmes by MEPs at their plenary in Strasbourg. A high profile consortium including Ecorys, Burson-Marsteller, the European Journalism Centre, and BBC Studios and Post-Production, is supporting the European Commission to raise Europeans’ awareness on the vast opportunities available through the new programmes.

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Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More

14th October 2013

New York, October 14, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More. Burson-Marsteller, Being More is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

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Leading corporations believe in Corporate Purpose, according to the Burson-Marsteller/IMD Power of Purpose Study

2nd September 2013

London, 2 September, 2013 – Burson-Marsteller, a leading global public relations and communications firm, and IMD, one of the world’s top business schools, have released the conclusions of an in-depth study into the importance that leading corporations attach to having and communicating a strong corporate purpose. Entitled The Power of Purpose the study builds on previous research and looks at the relevance of corporate purpose in the context of transparency, managing change and reputational recovery after a crisis. The study concludes that corporate purpose has become a beacon which guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses.

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Two thirds of world leaders are engaged in diplomatic relations on Twitter, the latest Burson-Marsteller Twiplomacy study finds

24th July 2013

Geneva, 24 July 2013 – Burson-Marsteller, a leading global public relations and communications firm, today released “Twiplomacy” (http://twiplomacy.com) an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and two-thirds (68%) have made mutual connections with their peers.

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Transparent and ethical lobbying high on the agenda, Europe-wide survey of policy-makers shows

3rd June 2013

Brussels – 3 June 2013 – Burson-Marsteller, a leading global public relations and communications consultancy, today released its fifth survey on effective lobbying in Europe, revealing interesting differences in the attitudes of politicians and senior officials from the EU institutions and 19 European countries on such topics as who are good or bad lobbyists, the need for more regulation of lobbying and the utility of social media as a channel of influence.

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Arab youth choose UAE as model of development and preferred country of residence

12th April 2013

Record 88% of Emirati youth believe their country is “heading in the right direction”

Dubai, UAE; April 9, 2013: For the second consecutive year, the United Arab Emirates (UAE) is the country in which most Arab youth would like to live and the country they would most like their own nation to emulate, according to the findings of the fifth annual ASDA’A Burson-Marsteller Arab Youth Survey, released in Dubai today.

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Reputation and product quality most likely to influence IT decisions, say European IT decision-makers in a Burson-Marsteller / Penn Schoen Berland study

28th September 2012

• Innovation is vital to driving reputation, say IT decision-makers
• Innovation and IT is vital to any organisation’s business strategy

London, 27th September 2012. Burson-Marsteller, a leading global public relations and communications firm, today released Inside the Mind of the CIO , a survey of 300 CIOs conducted by Penn Schoen Berland which looks at how European CIOs make their IT purchasing decisions, and how they feel about their roles. Vendor reputation and high quality products are the factors most likely to influence their technology purchases, say the majority of CIOs. Furthermore, the study found that innovation is the defining characteristic of tech market leadership and reputation.

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Burson-Marsteller Agrees to Acquire i&e, One of France’s Leading PR Agencies

25th June 2012

Paris, 25 June 2012 – Burson-Marsteller, a leading global public relations and communications firm, announced today that it has agreed to acquire French communications consultancy i&e. The company will merge with Burson-Marsteller’s French operation and together they will trade as “Burson-Marsteller i&e”.

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