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22nd September 2014

ENGLEWOOD CLIFFS, N.J. & NEW YORK, N.Y.—September 23, 2014— Today, CNBC, First in Business Worldwide, and Burson-Marsteller, a global strategic communications firm, unveiled the results of the CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. Exclusively for this sweeping report, research firm Penn Schoen Berland surveyed more than 25,000 individuals from the general public and more than 1,800 business executives in 25 global markets on their opinions about the roles and responsibilities of corporations in society and in contributing to the economy. CNBC’s Becky Quick, co-anchor of “Squawk Box” (M-F, 6AM-9AM ET) will lead the network’s global on-air coverage of the survey.

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Karen Massin becomes CEO of Burson-Marsteller Brussels

by isabelle.merillet on 3rd September 2014

BRUSSELS, 3 September 2014 –Burson-Marsteller, a leading global public relations and communications firm, today announced that Karen Massin has been named CEO of Burson-Marsteller Brussels, effective 3 September. Karen succeeds David Earnshaw, who will become President and Senior Advisor to Burson-Marsteller Brussels.

Karen Massin joined Burson-Marsteller fourteen years ago after having worked with the European Commission, the United Nations and the French Foreign Office. For the last three years, Karen has been Chief Operating Officer of Burson-Marsteller Brussels and chaired the EMEA region’s Public Affairs practice while managing pan-European programmes and advising a wide variety of clients on EU policy developments such as environment, consumer affairs and ICT.

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Burson-Marsteller named Public Affairs Consultancy of the Year by the Holmes Report

by isabelle.merillet on 6th May 2014

Brussels, 6 May 2014 – Burson-Marsteller has been named ‘EMEA Public Affairs Consultancy of the Year’ by the Holmes Report. The consultancy won thanks to its achievements over the past year in conducting integrated public affairs and public relations campaigns across the EMEA region and was also praised for its thought leadership initiatives such as with Europe Decides (; @EuropeDecides;

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Findings from 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey released

by isabelle.merillet on 8th April 2014

Findings from 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey released
Dubai, UAE, April 7, 2014: Young people across the Arab World are embracing modernity as digital technologies and media reshape behaviour, however it is the opinions and influences of family, friends and religion that still matter most to Arab Youth. These are the headline findings of the 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey released today.

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Burson-Marsteller announces further strategic moves in Africa

by isabelle.merillet on 27th February 2014

Johannesburg, 27 February 2014 – Burson-Marsteller, a leading global public-relations and communications firm, today announced further important strategic moves in Africa. Arcay Burson-Marsteller, which celebrates 25 years in Africa this year, and became a majority owned subsidiary of Burson-Marsteller in September 2011, has been renamed Burson-Marsteller with immediate effect. In addition 12 of the company’s long-standing exclusive affiliates across the continent have entered into new partner agreements, bringing them even closer to the network by now using the name Burson-Marsteller in a total of 27 countries across the continent.

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Erasmus+ and Creative Europe launch provides over € 16 billion for education and culture

22nd November 2013

Brussels – A pan-European campaign to launch Erasmus+ and Creative Europe kicked off this week with the approval of the new EU programmes by MEPs at their plenary in Strasbourg. A high profile consortium including Ecorys, Burson-Marsteller, the European Journalism Centre, and BBC Studios and Post-Production, is supporting the European Commission to raise Europeans’ awareness on the vast opportunities available through the new programmes.

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Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More

14th October 2013

New York, October 14, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More. Burson-Marsteller, Being More is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

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Leading corporations believe in Corporate Purpose, according to the Burson-Marsteller/IMD Power of Purpose Study

2nd September 2013

London, 2 September, 2013 – Burson-Marsteller, a leading global public relations and communications firm, and IMD, one of the world’s top business schools, have released the conclusions of an in-depth study into the importance that leading corporations attach to having and communicating a strong corporate purpose. Entitled The Power of Purpose the study builds on previous research and looks at the relevance of corporate purpose in the context of transparency, managing change and reputational recovery after a crisis. The study concludes that corporate purpose has become a beacon which guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses.

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Two thirds of world leaders are engaged in diplomatic relations on Twitter, the latest Burson-Marsteller Twiplomacy study finds

24th July 2013

Geneva, 24 July 2013 – Burson-Marsteller, a leading global public relations and communications firm, today released “Twiplomacy” ( an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and two-thirds (68%) have made mutual connections with their peers.

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Transparent and ethical lobbying high on the agenda, Europe-wide survey of policy-makers shows

3rd June 2013

Brussels – 3 June 2013 – Burson-Marsteller, a leading global public relations and communications consultancy, today released its fifth survey on effective lobbying in Europe, revealing interesting differences in the attitudes of politicians and senior officials from the EU institutions and 19 European countries on such topics as who are good or bad lobbyists, the need for more regulation of lobbying and the utility of social media as a channel of influence.

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