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CNBC AND BURSON-MARSTELLER REVEAL RESULTS OF FIRST-EVER CNBC/BURSON-MARSTELLER CORPORATE PERCEPTION INDICATOR
22nd September 2014
ENGLEWOOD CLIFFS, N.J. & NEW YORK, N.Y.—September 23, 2014— Today, CNBC, First in Business Worldwide, and Burson-Marsteller, a global strategic communications firm, unveiled the results of the CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. Exclusively for this sweeping report, research firm Penn Schoen Berland surveyed more than 25,000 individuals from the general public and more than 1,800 business executives in 25 global markets on their opinions about the roles and responsibilities of corporations in society and in contributing to the economy. CNBC’s Becky Quick, co-anchor of “Squawk Box” (M-F, 6AM-9AM ET) will lead the network’s global on-air coverage of the survey.
22nd November 2013
Brussels – A pan-European campaign to launch Erasmus+ and Creative Europe kicked off this week with the approval of the new EU programmes by MEPs at their plenary in Strasbourg. A high profile consortium including Ecorys, Burson-Marsteller, the European Journalism Centre, and BBC Studios and Post-Production, is supporting the European Commission to raise Europeans’ awareness on the vast opportunities available through the new programmes.
Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More
14th October 2013
New York, October 14, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More. Burson-Marsteller, Being More is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.
Leading corporations believe in Corporate Purpose, according to the Burson-Marsteller/IMD Power of Purpose Study
2nd September 2013
London, 2 September, 2013 – Burson-Marsteller, a leading global public relations and communications firm, and IMD, one of the world’s top business schools, have released the conclusions of an in-depth study into the importance that leading corporations attach to having and communicating a strong corporate purpose. Entitled The Power of Purpose the study builds on previous research and looks at the relevance of corporate purpose in the context of transparency, managing change and reputational recovery after a crisis. The study concludes that corporate purpose has become a beacon which guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses.
Two thirds of world leaders are engaged in diplomatic relations on Twitter, the latest Burson-Marsteller Twiplomacy study finds
24th July 2013
Geneva, 24 July 2013 – Burson-Marsteller, a leading global public relations and communications firm, today released “Twiplomacy” (http://twiplomacy.com) an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and two-thirds (68%) have made mutual connections with their peers.