Burson-Marsteller Brussels

Practices & Specialities

Corporate Communications

“Organisations live and die by their reputation. Our job is to ensure that our clients come out on top.” Harold Burson

Corporate communications are at the heart of delivering results. They can be a fundamental factor influencing customer support and behaviour, both of which drive a company’s profitability, growth and market share.
In an increasingly complex business climate characterised by rapid change, senior executives and communication directors are responsible for:

• creating enduring reputations that help sustain corporate value. Corporate reputation is a vital asset, requiring planning, nurturing and management;
• working on the four principle areas of intervention: positioning the corporate brand, sustaining organisational performance, building CEO reputation, and effectively using financial communications;
• shaping insightful messages, thereby reflecting values that are meaningful to stakeholders and helping corporations move forward in achieving their business goals; and
• providing clients with best practice, proprietary research and experienced resources around the region.

Burson-Marsteller Brussels provides strategic advice and implementation support on all critical communications issues. We work in partnership with our global network to help clients to understand, enhance and manage the perceptions of their company in the eyes of their critical audiences:

• shareholders and investors;
• employees;
• the media and, by extension, the public; and
• opinion leaders, who have the ability to impact corporate reputations.

Our Brussels team includes professionals with backgrounds in corporate management, journalism, crisis management and brand management. We have experience across a range of industries including technology, telecommunications, fast-moving consumer goods (FMCG), publishing, food, hospitality and tourism, and healthcare.

Our corporate communications expertise encompasses:

• Communications training
• Internal communications
• Issues management
• Media management training
• Mergers and acquisitions communications
• Reputation management
• Media relations
• Crisis preparedness planning and crisis management training

Contact person

Johan van Laer

Director, Corporate Communications & Media

Office: Brussels, Belgium
Email:

Johan is responsible at Burson-Marsteller Brussels for Belgian market clients, servicing them on a variety of issues, ranging from incident management, market launches, corporate PR campaigns, media relations and product PR. Read extended profile

Johan is responsible at Burson-Marsteller Brussels for Belgian market clients, servicing them on a variety of issues, ranging from incident management, market launches, corporate PR campaigns, media relations and product PR.

He has worked as a marketing Communications Manager Europe for a PC Card maker. Johan was also responsible for corporate and product press relations, events and trade fairs. Prior to this, He was Head of Communications for ETAP Lighting, a Belgian industrial lighting firm. In addition, Johan was in charge of ensuring the right marketing communication mix. Earlier in his career, Johan worked at Mc Cann Erickson and Ogilvy PR on corporate communication and employer branding projects and was communication consultant to the European Commission in a TACIS project in Russia: the introduction of personal income tax.