Practices & Specialities » Corporate Communications
Reputation management
Reputation is an increasingly important factor in the market value of a company. Perceptions of corporate governance, leadership, brands, products and services are key to a company’s credibility with stakeholders. The way a company chooses to disclose information about itself greatly impacts these perceptions. Strategic and targeted communications is an integral part of creating and maintaining a strong Corporate Reputation. Burson-Marsteller pioneered the study of CEO reputation (which has also been carried out in Belgium). The study confirmed that more than half of corporate reputation is linked to the CEO and that high ethical conduct is the number one driver of CEO reputation. Burson-Marsteller’s understanding of the key determinants of CEO reputation and the challenges facing CEOs today is widely recognised. Please visit www.ceogo.com for more information.
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