Practices & Specialities
Sport & Olympics
Burson-Marsteller Brussels and the Burson-Marsteller network of specialists around the world have an unparalleled passion for sport. Our diverse resources and unrivalled global network enable us to bring insights, innovation and creativity to every assignment. Indeed, our Olympic and sports experience runs to the highest levels – including our Founding Chairman, Harold Burson, who was awarded the ‘Olympic Shield’ for services to the United States Olympic Committee.
Our leading consultants in this practice have proven in-depth knowledge of the sports media environment, of major national and international sporting disciplines, of the entire Olympic and Paralympic host city bidding process, and of the organising bodies of the Olympic Games and other international sporting events. The Olympic Games is part of our heritage – and helping candidate cities to secure the right to host the Games and supporting sponsors is a source of great pride to us.
In the past we have worked with several Olympic bid committees and organising committees including Doha 2016, Moscow 2012, Beijing 2008 and Lillehammer 1994. We have also provided advice on a number of other major sporting events, including the Republic of Korea’s successful bid to host the 2002 football World Cup.
We have also developed and deployed sponsorship strategy programmes for some of the most recognised and respected brands in the world, including Visa, Sony Ericsson, Samsung, AT&T and McDonald’s, at the Olympic Games and other international sporting events.
Contact person
Dennis Landsbert-Noon
Office: Brussels, Belgium
Email:
Dennis Landsbert-Noon, former Publisher of European Voice, joined Burson-Marsteller Brussels as a Managing Director in April 2007 to lead the Brussels office’s media and communications team. Read extended profile
Dennis Landsbert-Noon, former Publisher of European Voice, joined Burson-Marsteller Brussels as a Managing Director in April 2007 to lead the Brussels office’s media and communications team.
The EMEA media practice, which he also heads, is a network of highly experienced media relations professionals, including many former senior journalists, based in Burson-Marsteller offices around Europe, the Middle East and Africa.
Dennis was appointed Publisher of European Voice in 2000, having joined The Economist Group in 1995 to launch the EU affairs newspaper in Brussels. During his tenure as Publisher, he also created and launched the prestigious ‘EV50, The Europeans of the Year’ annual awards.
Dennis started his career in journalism in 1987 and in subsequent years worked as a writer and editor for a number of UK national newspapers, including The Sunday Times, The Observer, The Daily Mail and The Evening Standard. Before joining The Economist Group, he was part of the newsdesk team at The Independent newspaper in London.
Dennis is British and speaks English, Dutch and French.
Lisbon treaty gives the EU new powers on sport (Read more)
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